In this topic, we will discuss tips in Conversion Rate Optimization.
Being a marketing champion, needs a well-laid strategy, planned tests, great gut feeling, calculations, and a lot of effort put in the right direction.
Following are some pointers that will be helpful in becoming a successful optimizer.
- Learn from your mentors. See how they are incentivized. How they reached their goals.
- Hypothesize first and then test.
- Test on qualitative data.
- Learn from real customers. Record their feedback. What is frustrating about your product. Learn from case studies. Hire a professional, probably a consultant, who can help you make better decisions.
- Involve other departments of your company. Keep in mind, as many people as many brains. All others can help in your test.
- The main result should be revenue not just increase in numbers.
- Be a leader. Learn more. Grow your networks.
- Don’t give up and don’t get agitated over non-resulting tests as I already said not all tests win. Don’t get disappointed. Try again with new data.
Conclusions
Optimization is strategic and cyclical, but there is always room for improvement. You are never done testing. Intuition and gut feeling works but to a limit. Testing with zeal and plan will certainly yield good results. Conversion optimization sets the ball rolling by acquiring more customers in a shorter span of time without spending on marketing.
You are a conversion rate optimization expert now. You have the tools to argue your case and the knowledge to go right.
In this topic, we will learn tips in Conversion Rate Optimization. To know more click here.